An initiative in Bikaner by Picoids

विरासतVIRASAT

व्यवसाय आपका, विरासत आपकी — डिजिटल पहचान बनाने में साथ Picoids का।

Picoids is selecting 10 traditional businesses from Bikaner and helping them establish a modern digital presence through a professional website, foundational SEO and complete digital ownership.

10 Businesses. 10 Websites. One Bikaner.

Only 10 businesses will be selected. Applications are reviewed—not first-come-first-served.

Why Virasat

More than a business.

Some businesses in Bikaner carry years of effort, family stories, local trust and the identity of our city. Many have built strong offline reputations without a digital presence that truly reflects who they are.

Virasat is Picoids' effort to bridge that gap—helping 10 Bikaner businesses build a modern digital identity while keeping their story, business and assets entirely their own.

What selected businesses receive

A thoughtful digital foundation

Focused support to plan, build, launch and hand over a professional business website.

01

Professional website

A responsive website that represents the business, its story, offerings and contact details.

02

Website consultation

Planning for the right structure, content and presentation before design begins.

03

Responsive UI/UX

A considered experience across mobile, tablet and desktop.

04

Foundational SEO

Titles, descriptions, sitemap, robots.txt, semantic structure, indexing and relevant structured data.

05

Search & analytics

Initial Search Console, sitemap submission and analytics setup where appropriate.

06

Deployment & handover

Initial deployment, repository access, configuration and basic documentation.

Foundational SEO does not include ongoing SEO management or any guarantee of search ranking positions.

How it works

From local story to digital identity

A collaborative process with clear selection, delivery and handover.

01

Apply or nominate

A business owner can apply, or anyone in the community can nominate a deserving business.

02

Review & selection

Picoids reviews every submission and selects 10 businesses that fit the initiative.

03

Discovery

We learn about the business history, customers, offerings, brand and website needs.

04

Client-owned setup

Digital accounts and assets are created or configured under accounts controlled by the business.

05

Design & development

Picoids plans, designs and develops the agreed professional website.

06

SEO, launch & handover

We complete the digital foundation, launch and transfer access with basic documentation.

No vendor lock-in

Your business. Your digital assets. Your ownership.

Picoids builds the digital foundation, but the business retains control. Accounts and assets are created or configured under accounts owned and controlled by the business.

✓ 100% Client Ownership
✓ No Vendor Lock-In
✓ Direct Third-Party Payments
DomainHostingWebsiteSource codeGitHub repositorySearch ConsoleAnalyticsContentDigital assets

Continue with Picoids, hire another developer or agency, manage internally, or move the website elsewhere at any time.

Picoids charges under Virasat

₹0 within the agreed scope

Consultation₹0
Website planning & UI/UX₹0
Website development₹0
Foundational SEO₹0
Initial deployment assistance₹0
Handover₹0

Paid directly by the business, if needed

Actual provider cost

DomainProvider cost
HostingProvider cost
Paid APIs or integrationsProvider cost
Email or premium softwareProvider cost
External subscriptionsProvider cost

No hidden infrastructure markup. No forced subscriptions.

Clear scope

What Virasat covers—and what it doesn't

Virasat establishes the website and its initial digital foundation. Participation never requires buying another Picoids service.

Included foundation

  • Business and website consultation
  • Professional responsive website
  • One-time foundational SEO
  • Initial Search Console and analytics setup
  • Deployment, repository and client-owned configuration
  • Basic documentation and handover

Not included unless separately agreed

  • Social media management or content creation
  • Paid advertising or marketing retainers
  • Ongoing or guaranteed-ranking SEO
  • Photography, videography or brand redesign
  • E-commerce, CRM or business operations
  • Continuous maintenance or unlimited changes
  • Paid software and third-party subscriptions

Additional services may be discussed after Virasat, with no obligation to purchase.

Who should apply

Virasat may be right for you if…

  • Your business operates in Bikaner.
  • It has a meaningful local story or established offline presence.
  • Its website is outdated—or it does not yet have one.
  • You want the business represented professionally online.
  • You can provide business information, photographs and timely feedback.

Selection

10 businesses, thoughtfully selected.

Picoids may ask for more information and will review Bikaner connection, local story, existing presence, need, ability to collaborate and overall fit with the initiative.

Application does not guarantee selection. Picoids may decline submissions outside the purpose or scope of Virasat, and final selection remains at Picoids' discretion.

Apply or nominate

Tell us their story.

Know a Bikaner business that deserves a stronger digital identity? Owners can apply directly, and customers, family, employees or community members can nominate one.

I am *

Tell us briefly about its history and what makes it special.

Current digital presence

Applications are reviewed; submission is not a guarantee of selection. Only 10 businesses will be selected.

Questions

Virasat FAQ

Is the website really free?

For the 10 selected businesses, Picoids waives consultation, design and development charges within the agreed Virasat scope. Domain, hosting and paid third-party services are paid directly by the business.

Will Picoids own my website or domain?

No. The website, domain and relevant digital assets remain owned and controlled by the business.

Will my website be locked to Picoids?

No. There is no vendor lock-in. You can continue with Picoids, another partner or your own team.

Will I receive the source code?

Yes. The client receives access to the project source or repository as part of handover.

Does Virasat include SEO?

It includes one-time foundational SEO. It does not include ongoing SEO management or guaranteed search rankings.

Does Virasat include social media or advertising?

No. Social media management, content creation and paid advertising are outside the standard scope.

Does Picoids pay for domain and hosting?

No. The business pays providers directly at actual cost; Picoids guides the setup and adds no markup under Virasat.

Can someone nominate my business?

Yes. Customers, friends, family, employees and community members may nominate a business. Picoids will contact the business before proceeding.

What if I already have a website?

You may still apply. We will review whether rebuilding or improving the digital presence fits Virasat.

What happens after launch?

The business keeps its assets and may continue independently, work with Picoids or choose another technology provider.

Is ongoing maintenance included?

Only the agreed implementation and reasonable launch and handover support are included. Ongoing maintenance requires a separate agreement and is never required for participation.

Is selection first-come-first-served?

No. Applications are reviewed for fit with the initiative, and only 10 businesses will be selected at Picoids' discretion.

The Virasat Stories

Stories coming soon.

As businesses are selected and launched, this space will celebrate their history and new digital identity—without inventing stories before they begin.

Could your business be part of Bikaner's Virasat?

Bikaner's businesses carry decades of stories, relationships and trust. We want to help some of those stories build their place online.