Pricing

What you get.
What it costs.

Every service has a base package with a line-by-line breakdown, optional add-ons with fixed prices, and an example proforma invoice you can share with your team.

Prices shown in USD. Invoices are typically issued in INR unless agreed otherwise.

Website development

Starter website

Base package

$199

Included in base price

Discovery call & sitemap (up to 5 pages)$25
Mobile-first UI design (1 revision round)$60
Next.js development & responsive layout$65
Contact form with email notifications$20
Basic on-page SEO (titles, meta, sitemap)$15
Deployment (Vercel) + ongoing bug fixes (always available)$15

Base total$200

You receive

—Up to 5 pages (Home, About, Services, Contact, +1)
—Your branding, colours, and logo
—Google-friendly structure
—Bug fixes for delivered scope—always available (new features quoted separately)
—Handoff notes for simple text edits

Optional add-ons

Extra page
Each additional static page
+$35
Blog / news section
Listing + article template
+$105
WhatsApp chat button
Floating CTA with your number
+$20
Content writing
Copy for up to 5 pages
+$65
Hindi / bilingual
Second language toggle
+$160
Analytics setup
Google Analytics 4 + Search Console
+$40

Example proforma invoice

Illustrative invoice for Rajasthan Handicrafts Co. — base package plus selected add-ons. Example total: $310

Proforma invoice

Picoids Labs

Picoids Technology and Consulting Pvt. Ltd.

Hanuman street, Jailwell, Bikaner, Rajasthan 334001

Invoice no. PL-2026-WEB-0142

Date 15 May 2026

Type Project (one-time)

Bill to

Rajasthan Handicrafts Co.

Jaipur, Rajasthan

Project

Starter business website (5 pages)

Description	Amount
Discovery call & sitemap (up to 5 pages)	$25
Mobile-first UI design (1 revision round)	$60
Next.js development & responsive layout	$65
Contact form with email notifications	$20
Basic on-page SEO (titles, meta, sitemap)	$15
Deployment (Vercel) + ongoing bug fixes (always available)	$15
Add-on: Extra page × 2	$65
Add-on: Google Analytics 4 + Search Console	$40
Total	$310

Payment terms · 40% on acceptance · 40% on design approval · 20% on go-live

Amounts in INR. GST @ 18% extra if applicable.
Client provides logo, photos, and page content unless content add-on is selected.
Hosting/domain third-party costs billed separately at actuals.

Prices shown in USD. Invoices are typically issued in INR unless agreed otherwise.

This is an example proforma for illustration. Final invoice issued on project acceptance.

Request this package Service overview

Web application development

Starter & e-commerce tiers

From $899 starter or $2,999 e-commerce. Compare with Shopify →

From

$899

E-commerce $2,999

Tier 1 · Starting price

Starter web application

For businesses that need more than a brochure site but not yet a full online store. You get a secure web app with up to eight screens, your own database, and an admin panel—ideal for appointment enquiries, lead capture, internal dashboards, or managing one type of record (clients, bookings, inventory logs). Your team can update data without a developer; Picoids fixes defects in what we delivered, always. Cart, checkout, and product catalogues are part of the e-commerce tier below.

Base package

$899

Included in $899

Discovery, user flows & wireframes (up to 8 screens)$70
UI design aligned to your brand (1 revision round)$120
Next.js app — responsive public + logged-in views$220
Sign-in (email & password) with secure sessions$145
PostgreSQL database & Prisma data models$110
Admin panel — create, edit, list one record type$170
Deployment (Vercel), SSL & ongoing bug fixes (always available)$70

Base total$900

You receive

—Up to 8 screens (e.g. home, list, detail, form, account, admin)
—One primary workflow (bookings, enquiries, inventory log, etc.)
—Role-based access: public visitors + admin (2 roles)
—Admin to add, edit, and deactivate records without code
—Mobile-friendly UI and handoff notes for your team
—Bug fixes for delivered scope—always available (new features quoted separately)
—You own the codebase and database

Not in this tier

×Online store, shopping cart, or checkout
×Payment gateway (Razorpay / Stripe)
×Product catalogue with filters (see e-commerce package below)
×Customer reviews, deals, or multi-step COD flows

Optional add-ons

Google sign-in
OAuth login alongside email & password
+$95
Extra admin module
Second record type with its own CRUD screens
+$180
Email notifications
Auto emails on form submit or status change
+$120
File / image uploads
Cloud storage for documents or photos
+$145
Upgrade to e-commerce
Cart, checkout & store features (priced on top of starter)
+$2,050

Example proforma — starter tier

Illustrative invoice for City Clinic Bikaner — base plus Google sign-in and email notifications. Example total: $1,125

Proforma invoice

Picoids Labs

Picoids Technology and Consulting Pvt. Ltd.

Hanuman street, Jailwell, Bikaner, Rajasthan 334001

Invoice no. PL-2026-APP-0204

Date 15 May 2026

Type Project (one-time)

Bill to

City Clinic Bikaner

Bikaner, Rajasthan

Project

Starter web app — appointment enquiry portal (8 screens)

Description	Amount
Discovery, user flows & wireframes (up to 8 screens)	$70
UI design aligned to your brand (1 revision round)	$120
Next.js app — responsive public + logged-in views	$220
Sign-in (email & password) with secure sessions	$145
PostgreSQL database & Prisma data models	$110
Admin panel — create, edit, list one record type	$170
Deployment (Vercel), SSL & ongoing bug fixes (always available)	$70
Add-on: Google sign-in	$95
Add-on: Email notifications	$120
Total	$1,125

Payment terms · 50% on acceptance · 50% on go-live

Amounts in INR. GST @ 18% extra if applicable.
Bug fixes for delivered scope are always available; new features or scope changes are quoted separately.
Scope limited to one primary workflow; e-commerce requires the standard package below.
Hosting and database costs at client/third-party rates where applicable.

Prices shown in USD. Invoices are typically issued in INR unless agreed otherwise.

This is an example proforma for illustration. Final invoice issued on project acceptance.

Need a full online store? See e-commerce standard (from $2,999) ↓

Tier 2

E-commerce web application (standard)

Included in e-commerce base

Discovery, IA & UI (storefront + admin)$340
Storefront: home, catalog, filters, product pages$510
Authentication (email + Google) & customer accounts$320
Cart, checkout & COD order engine$590
Admin panel (products, orders, users, settings)$710
Cloudinary product image pipeline$170
Verified-purchase reviews & ratings$145
PostgreSQL, Prisma schema & server actions$270
Deployment, SSL, env setup & basic SEO meta$145
QA, admin training & ongoing bug fixes (always available)$220
SME bundle adjustment$430

Base total$3,000

You receive

—Customer storefront with search, filters & cart
—Multi-step checkout with cash-on-delivery
—Admin dashboard for products, orders & charges
—Product images via Cloudinary
—Bug fixes for delivered scope—always available (new features quoted separately)
—Reference build: snack-shop e-commerce (e.g. shwetafoods.in scope)

Optional add-ons

Razorpay / Stripe (live)
Online payments, webhooks & pay flow
+$490
Order email notifications
Customer + admin emails on new orders
+$185
SMS / WhatsApp order updates
Transactional messages via provider API
+$240
Advanced inventory
Low-stock alerts, variants, bulk import
+$310
Monthly maintenance
New features & enhancements (bug fixes already always included)
+$145

Why custom?

Custom build vs Shopify for the same store

A fair comparison for a growing e-commerce store—catalog, cart, checkout, admin, and reviews. Shopify wins on speed to launch; a Picoids build wins on ownership, fit, and long-run cost as you scale.

	Picoids custom	Shopify (typical)
Upfront cost	$2,999 one-time (e-commerce standard)	$370–$1,475 setup + theme
Monthly platform cost	~$35 hosting (Vercel, DB, media)	$50+ plan + paid apps
Ownership	You own code & database	Rent the platform; migrate later is costly
Checkout & payments	Built for your workflow	Apps + configuration
Verified reviews	Included in base build	Paid app (~$20/mo)
Admin panel	Products, orders, users, tax/shipping	Shopify admin (excellent, generic)
Time to launch	Weeks to months (custom build)	Days to weeks (template + DIY)
Payment gateway fees	~2% on online orders (Stripe / Razorpay etc.)	Same gateway + possible Shopify transaction fee
Bug fixes after launch	Always available for delivered scope	Platform updates; store changes often need apps or agency
Cost as sales grow	Hosting & DB scale gradually—no % of GMV to platform	Plan upgrades, apps & transaction fees rise with volume

Cost as you scale (monthly run-cost)

Monthly run-cost once the store is live (illustrative). Assumes ~$5 average order, ~30% orders paid online at ~2% gateway fee.

Starting out (~100 orders / month)

~100 orders · $610 GMV / month

Custom / mo

$25

Shopify / mo

$80

Custom stack

— Vercel hobby / low tier ~$0–1,000
— Managed Postgres ~$5–1,000
— Cloudinary / email ~$5

Shopify stack

— Shopify Basic plan ~$40
— Apps (reviews, COD helpers) ~$25
— Minimal transaction fees at this volume

Shopify cheaper to start; custom wins on ownership from day one. · Shopify ~$55/mo more (~$660/yr at this volume).

Growing (~500 orders / month)

~500 orders · $3,050 GMV / month

Custom / mo

$65

Shopify / mo

$145

Custom stack

— Vercel Pro ~$20
— Postgres ~$30
— Cloudinary ~$20
— Gateway ~$10 (30% online × 2%)

Shopify stack

— Shopify Grow ~$105
— Apps ~$30
— Gateway + Shopify txn fee ~$10+

Run-cost gap widens—roughly $80/mo more on Shopify. · Shopify ~$80/mo more (~$950/yr at this volume).

At scale (~1,500 orders / month)

~1,500 orders · $9,200 GMV / month

Custom / mo

$135

Shopify / mo

$290

Custom stack

— Vercel + DB ~$100
— Cloudinary / bandwidth ~$30
— Gateway ~$55 (scales with online sales)

Shopify stack

— Shopify Advanced or Grow + overages ~$195+
— Apps & integrations ~$45
— Gateway + platform transaction fees ~$55+

At scale, custom run-cost often ~half of Shopify—≈$1,825+ saved per year on ops alone. · Shopify ~$160/mo more (~$1,900/yr at this volume).

High volume (~3,000 orders / month)

~3,000 orders · $18,350 GMV / month

Custom / mo

$220

Shopify / mo

$510

Custom stack

— Production infra ~$145
— Media CDN ~$50
— Gateway ~$110

Shopify stack

— Advanced plan ~$400
— Apps & automation ~$60
— Fees on ~$0.5L online GMV ~$50+

Shopify’s % and plan tiers compound; custom infra does not tax your GMV. · Shopify ~$290/mo more (~$3,525/yr at this volume).

Year 1 — total cost of ownership

Custom

$3,225

Shopify

$1,925

Custom higher upfront; Shopify lower if DIY setup

3 years (no Picoids maintenance) — total cost of ownership

Custom

$3,650

Shopify

$3,850

Often similar or lower TCO on custom—no monthly platform rent

Choose custom when

—You want your own brand experience—not a template storefront
—COD-first sales and a simple admin your team understands
—You plan to keep the store 2+ years and avoid recurring platform fees
—You may need custom features later (loyalty, B2B, regional pricing)

Choose Shopify when

—You need to launch in days with a standard catalog
—You prefer all-in-one hosting and app marketplace
—Budget is tight in year one and DIY setup is realistic

Shopify figures are illustrative (Basic/Grow/Advanced plan + apps + agency setup). Actual costs vary.
Picoids bug fixes for delivered scope are always available; optional maintenance ($145/mo) covers new features.
Scale table excludes one-time build cost; gateway fees apply to both paths on online payments.
Ad spend, accounting, and product photography are separate on either path.

Reference build: shwetafoods.in — snack-shop e-commerce in this package scope.

Example proforma — e-commerce tier

Illustrative invoice for Shweta Foods — base package plus selected add-ons. Example total: $3,675

Proforma invoice

Picoids Labs

Picoids Technology and Consulting Pvt. Ltd.

Hanuman street, Jailwell, Bikaner, Rajasthan 334001

Invoice no. PL-2026-APP-0087

Date 15 May 2026

Type Project (one-time)

Bill to

Shweta Foods

Bikaner, Rajasthan

Project

E-commerce web application (COD) — shwetafoods.in scope

Description	Amount
Discovery, IA & UI (storefront + admin)	$340
Storefront: home, catalog, filters, product pages	$510
Authentication (email + Google) & customer accounts	$320
Cart, checkout & COD order engine	$590
Admin panel (products, orders, users, settings)	$710
Cloudinary product image pipeline	$170
Verified-purchase reviews & ratings	$145
PostgreSQL, Prisma schema & server actions	$270
Deployment, SSL, env setup & basic SEO meta	$145
QA, admin training & ongoing bug fixes (always available)	$220
SME bundle adjustment	$430
Add-on: Razorpay / Stripe (live payments)	$490
Add-on: Order email notifications	$185
Total	$3,675

Payment terms · 40% on acceptance · 40% on UAT sign-off · 20% on go-live

Amounts in INR. GST @ 18% extra if applicable.
Bug fixes for delivered scope are always available; new features or scope changes are quoted separately.
Database (Postgres), hosting (Vercel), and Cloudinary billed at client account where possible.
Payment gateway merchant fees paid directly to Razorpay/Stripe.

Prices shown in USD. Invoices are typically issued in INR unless agreed otherwise.

This is an example proforma for illustration. Final invoice issued on project acceptance.

Request this package Service overview

Mobile apps

Starter mobile app

Base package

$549

Included in base price

Discovery & screen flows (up to 8 screens)$60
UI design (1 revision round)$100
Cross-platform app (React Native / Expo)$270
API integration with your website or backend$75
App store listing assets & submission guidance$25
QA on 2 devices + ongoing bug fixes (always available)$25

Base total$550

You receive

—Android build (Play Store ready)
—Up to 8 core screens
—Auth or guest flow as scoped
—Bug fixes for delivered scope—always available (new features quoted separately)
—Push notification scaffold (provider setup extra)

Optional add-ons

iOS build & App Store
Apple developer setup + submission
+$185
Push notifications (live)
FCM/APNs integration
+$145
Offline mode
Cached data for poor connectivity
+$220
Extra screens
Per screen beyond package
+$45
Monthly maintenance
OS updates & small fixes
+$120

Example proforma invoice

Illustrative invoice for City Clinic Bikaner — base package plus selected add-ons. Example total: $730

Proforma invoice

Picoids Labs

Picoids Technology and Consulting Pvt. Ltd.

Hanuman street, Jailwell, Bikaner, Rajasthan 334001

Invoice no. PL-2026-MOB-0031

Date 15 May 2026

Type Project (one-time)

Bill to

City Clinic Bikaner

Bikaner, Rajasthan

Project

Patient appointment app (Android, 8 screens)

Description	Amount
Discovery & screen flows (up to 8 screens)	$60
UI design (1 revision round)	$100
Cross-platform app (React Native / Expo)	$270
API integration with your website or backend	$75
App store listing assets & submission guidance	$25
QA on 2 devices + ongoing bug fixes (always available)	$25
Add-on: iOS build & App Store	$185
Total	$730

Payment terms · 50% on acceptance · 50% on store approval

Amounts in INR. GST @ 18% extra if applicable.
Google Play / Apple developer account fees paid by client.
Backend/API must exist or be scoped as a separate web app package.

Prices shown in USD. Invoices are typically issued in INR unless agreed otherwise.

This is an example proforma for illustration. Final invoice issued on project acceptance.

Request this package Service overview

SEO & local search

SEO & local search (monthly)

Base package

$99/mo

billed monthly

Included in base price

Google Business Profile optimisation$25
On-page SEO (up to 10 pages / month)$30
Keyword tracking & local rank check$20
Monthly performance report (PDF)$10
2 hours consultancy / Q&A$10

Base total$100

You receive

—Monthly report with actions taken
—GBP posts & category/attribute tune-ups
—Title/meta improvements on agreed pages
—Recommendations for content you publish

Optional add-ons

Blog articles
2 SEO articles per month
+$75/mo
Local citations
Directory listings setup
+$60/mo
Technical SEO audit
One-time deep site audit
+$150/mo
Competitor tracking
3 competitors monitored
+$35/mo

Example proforma invoice

Illustrative invoice for Bikaner Sweets & Namkeen — base package plus selected add-ons. Example total: $175/mo

Proforma invoice

Picoids Labs

Picoids Technology and Consulting Pvt. Ltd.

Hanuman street, Jailwell, Bikaner, Rajasthan 334001

Invoice no. PL-2026-SEO-0601

Date 1 May 2026

Type Monthly retainer

Bill to

Bikaner Sweets & Namkeen

Bikaner, Rajasthan

Project

SEO & local search — May 2026 retainer

Description	Amount
Google Business Profile optimisation	$25
On-page SEO (up to 10 pages)	$30
Keyword tracking & local rank check	$20
Monthly performance report	$10
Consultancy (2 hours)	$10
Add-on: 2 SEO blog articles	$75
Total	$175per month

Payment terms · 100% payable in advance each month

Recurring monthly invoice. Minimum 3-month commitment recommended.
GST @ 18% extra if applicable.
Ad spend on Google Ads not included.

Prices shown in USD. Invoices are typically issued in INR unless agreed otherwise.

This is an example proforma for illustration. Final invoice issued on project acceptance.

Request this package Service overview

Digital marketing

Digital marketing (monthly)

Base package

$149/mo

billed monthly

Included in base price

Social channel setup & brand templates$30
8 posts / month (design + caption)$50
Meta or Google Ads campaign setup$30
Ads monitoring & weekly tweaks$25
Monthly results summary$10

Base total$150

You receive

—Content calendar agreed each month
—Static/post creatives in your brand colours
—One active paid campaign (budget separate)
—Clear list of what ran and what we learned

Optional add-ons

Extra posts
4 additional posts per month
+$50/mo
Short video reels
2 edited reels per month
+$100/mo
Influencer outreach
Local micro-influencer coordination
+$75/mo
Campaign landing page
One focused landing page
+$125/mo

Example proforma invoice

Illustrative invoice for Desert Bloom Salon — base package plus selected add-ons. Example total: $200/mo

Proforma invoice

Picoids Labs

Picoids Technology and Consulting Pvt. Ltd.

Hanuman street, Jailwell, Bikaner, Rajasthan 334001

Invoice no. PL-2026-MKT-0601

Date 1 May 2026

Type Monthly retainer

Bill to

Desert Bloom Salon

Bikaner, Rajasthan

Project

Digital marketing — May 2026 retainer

Description	Amount
Social channel setup & brand templates	$30
8 posts / month (design + caption)	$50
Meta Ads campaign setup	$30
Ads monitoring & weekly tweaks	$25
Monthly results summary	$10
Add-on: 4 extra posts	$50
Total	$200per month

Payment terms · 100% payable in advance each month

Ad spend (Meta/Google) paid directly by client to the platform.
GST @ 18% extra if applicable.
Creative assets remain usable by client after engagement.

Prices shown in USD. Invoices are typically issued in INR unless agreed otherwise.

This is an example proforma for illustration. Final invoice issued on project acceptance.

Request this package Service overview

Need a custom quote?

Mix services, change scope, or combine base packages—we'll send a proforma tailored to your project.

Get a quote

What you get.What it costs.

Website development

Included in base price

You receive

Optional add-ons

Example proforma invoice

Web application development

Starter web application

Included in $899

You receive

Not in this tier

Optional add-ons

Example proforma — starter tier

E-commerce web application (standard)

Included in e-commerce base

You receive

Optional add-ons

Custom build vs Shopify for the same store

Cost as you scale (monthly run-cost)

Choose custom when

Choose Shopify when

Example proforma — e-commerce tier

Mobile apps

Included in base price

You receive

Optional add-ons

Example proforma invoice

SEO & local search

Included in base price

You receive

Optional add-ons

Example proforma invoice

Digital marketing

Included in base price

You receive

Optional add-ons

Example proforma invoice

Need a custom quote?

What you get.
What it costs.